Privacy Policy

Pratelle
Last updated: 21 August 2026
Your privacy matters to us. This Privacy Policy explains how Pratelle collects, uses, stores, and protects your personal information when you visit or make a purchase from pratelle.com, in accordance with UK GDPR and the Data Protection Act 2018.

Who We Are

Tymir Limited ("we", "us", "our") operates pratelle.com, an online store selling mirrors to customers in the United Kingdom. We are the data controller responsible for your personal information. Our Warehouse registered address is 64 Carwood Road, Sheffield S4 7SD, United Kingdom. If you have any questions about this policy, you can reach us at support@pratelle.com.

Information We Collect

We collect the following types of information when you interact with our store:

Type Examples
Identity & Contact Name, email address, phone number, billing and delivery address
Order Information Products purchased, order history, order value
Payment Data Handled securely by our payment providers — we do not store full card details
Technical Data IP address, browser type, device information, cookies
Marketing Preferences Your choices about receiving marketing from us

How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Send order confirmations, shipping updates, and support responses
  • Handle returns, refunds, and cancellations
  • Improve our website, products, and customer experience
  • Send marketing communications, where you have consented
  • Prevent fraud and keep our store secure
  • Comply with our legal and regulatory obligations

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases: performance of a contract (to fulfil your orders), consent (for marketing and non-essential cookies), legitimate interests (to improve and secure our business), and legal obligation (to meet tax and accounting requirements).

Sharing Your Information

We never sell your personal data. We only share it with trusted third parties who help us run our store, including:

  • Payment processors, to handle transactions securely
  • Shipping and fulfilment partners, to deliver your order
  • Analytics and advertising providers (e.g. Google, Meta), where you have consented
  • IT and hosting providers who support our website

These parties are only permitted to use your data for the specific services they provide to us.

International Transfers

Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses, to protect your information.

How Long We Keep Your Data

We keep your personal data only as long as necessary for the purposes described in this policy, or to comply with legal, tax, and accounting requirements. Order records are typically retained for six years in line with UK tax law.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict certain processing
  • Withdraw consent at any time
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at support@pratelle.com. You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk.

Data Security

We use appropriate technical and organisational measures to protect your data, including SSL encryption and secure, PCI-DSS compliant payment processing. While no method of transmission over the internet is completely secure, we work hard to safeguard your information.

Cookies

We use cookies and similar technologies to operate and improve our website. For full details, please see our Cookie Policy.

Marketing

We'll only send you marketing communications if you've opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.

Children's Privacy

Our store is not directed at children under 16, and we do not knowingly collect data from them. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

Contact Us

Questions about your privacy or your data? Get in touch.

Email: support@pratelle.com

Phone: +44 7480 261644

Company: Tymir Limited

Brand: Pratelle

Warehouse Address: 64 Carwood Road, Sheffield S4 7SD, United Kingdom

Hours: Monday–Friday, 9:00 AM – 5:00 PM (GMT)

© 2026 Pratelle. A trading name of Tymir Limited. All rights reserved.