Cookie Policy
Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. Cookies help us remember your preferences, understand how you use our site, and improve your shopping experience.
Types of Cookies We Use
| Category | Purpose |
|---|---|
| Strictly Necessary | Essential for the website to function — enabling cart, checkout, and secure areas. These cannot be switched off. |
| Performance & Analytics | Help us understand how visitors interact with our site (e.g. Google Analytics), so we can improve it. |
| Functional | Remember your choices, such as language or region, to give you a more personalised experience. |
| Advertising & Targeting | Used to deliver relevant ads and measure their effectiveness (e.g. Google Ads, Meta Pixel). |
Third-Party Cookies
We use trusted third-party services that may set their own cookies on your device. These include:
- Google Analytics — to measure and analyse site traffic
- Google Ads & Google Merchant Center — to display and measure our advertising
- Meta (Facebook) Pixel — to measure the effectiveness of our social advertising
- Payment providers — to process transactions securely
We do not control these third-party cookies. Please refer to the respective providers' privacy and cookie policies for more information.
How Long Cookies Last
We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or you delete them. Persistent cookies help us recognise you as a returning visitor.
Managing Your Cookie Preferences
When you first visit our site, you'll see a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time through the cookie settings on our website.
You can also control cookies through your browser settings — most browsers let you refuse or delete cookies. Please note that blocking some cookies may affect how our website functions. For guidance:
- Google Chrome, Safari, Firefox, and Microsoft Edge all provide cookie controls in their settings menus
- Visit www.aboutcookies.org for general information about managing cookies
Your Consent
By using pratelle.com and accepting our cookie banner, you consent to our use of cookies as described in this policy. Strictly necessary cookies are always active, as they are essential for the site to work. All other cookies are only set with your consent, in line with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. Any changes will be posted on this page with an updated revision date.
Contact Us
Questions about our use of cookies? Get in touch.
Email: support@pratelle.com
Phone: +44 7480 261644
Brand: Pratelle
Registered Business: Tymir Limited (Private Limited Company, Hong Kong — BR No. 80995902, established 7 August 2026)
Warehouse / Fulfillment Address: 64 Carwood Road, Sheffield S4 7SD, United Kingdom
Hours: Monday–Friday, 9:00 AM – 5:00 PM (GMT)